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Heineken Experience Amsterdam. What to do. Tickets, opening

Heineken Experience

Heinekein has always been one of the best known and appreciated ales in the world. Difficult to find a pub or a bar that does not have it. Very few other “blondes” on the planet enjoy a similar commercialization and reputation. A brand of impact and appeal such as to make it possible to create a real museum dedicated to it, that is the Heineken Experience.

Located in De Pijp, the Heineken Experience is a must for anyone who decides to visit Amsterdam. In fact, it is not just a museum on beer, but a real “experience”.

The four levels of interactive animations in the former brewery will immerse you in the captivating world of Heineken: a self-guided interactive journey into the most famous brewery in the world! You can easily book your ticket online, through this link, at a cost of € 21.

We also remind you, by purchasing the ticket online you will not have to print anything. Just show the receipt from your smartphone, before entering the Heineken in Amsterdam!

Heineken Experience



Skip-the-line entrance ticket with short presentation in English, 2 drinks and a taste of Heineken.

The Heineken Experience is a guided tour lasting about an hour and a half. You can participate at any time during opening hours and the Heineken staff will tell you all about beer along the way. People in wheelchairs can also access the Heineken Experience.


In line with the principles and commitment to responsibility that the company has promoted, from 01 November 2021 access will no longer be allowed for children and minors under 18.


By Tram, from Amsterdam Central, take the N16 and after 5 stops you will arrive at Stadhouderskade where the Heineken is located.


Heineken Experience is open all days of the year, including holidays.

  • From Monday to Thursday, from 10:30 to 19:30
  • From Friday to Sunday, from 10:30 to 21:00
  • July and August: From Monday to Sunday, from 10:30 to 21:00

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Map of the place

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